HEIC to JPG Converter

iPhones save photos as HEIC files by default. They look fine on Apple devices, but plenty of places still reject them or show a broken image: Windows PCs without the right extensions, older apps and plugins, some web upload forms, and marketplaces such as Amazon. This converter turns HEIC and HEIF photos into standard JPG files, or PNG if you prefer, right in your browser.

Add one photo or a whole product shoot at once. Nothing is uploaded: the conversion runs on your own device, and you can download each file separately or the whole batch as one ZIP.

How to convert HEIC to JPG

1. Get the photos onto the computer or phone you are using. On a Mac, drag them out of the Photos app or AirDrop them. On Windows, copy them from the iPhone's DCIM folder or download the originals from iCloud Photos.
2. Drag the .heic or .heif files into the box at the top of this page, or click it to choose files. You can select many at once.
3. Choose JPG as the output. Pick PNG only if you will keep editing the image and want to avoid a second round of JPG compression.
4. Set the quality slider. Around 80 to 85 keeps product detail sharp with a reasonable file size. Go higher for photos you plan to crop or print.
5. Wait for the batch to finish. Decoding HEIC in a browser takes a few seconds per photo, so 30 photos can take a minute or two.
6. Download each JPG, or use the ZIP button to save everything in one file.

Why iPhones save photos as HEIC

HEIC is Apple's name for photos stored in the HEIF format (High Efficiency Image File Format) and compressed with HEVC, the same codec the iPhone uses for video. Apple adopted it with iOS 11 and macOS High Sierra because it compresses better than JPEG, so photos use less storage at similar visual quality. HEIF can also hold extra data alongside the picture, such as the depth information used by Portrait mode.

The cost is compatibility. According to Can I use, Safari (from version 17) is the only major browser that displays HEIC natively. Chrome, Edge and Firefox do not. Windows needs extra extensions from the Microsoft Store to open these files, and many web forms, WordPress setups and older desktop apps refuse them.

Set your iPhone to save JPG instead

1. Open Settings and tap Camera.
2. Tap Formats.
3. Choose Most Compatible. New photos are saved as JPG and new videos as H.264.

This only changes new photos. Existing HEIC photos stay as they are. If you would rather keep the space savings, leave High Efficiency on and use the transfer setting instead: in Settings > Apps > Photos (Settings > Photos on older iOS versions), set Transfer to Mac or PC to Automatic, and the iPhone converts photos to a compatible format when you copy them to a computer over USB.

Quality and file size

JPG is a lossy format, and the quality slider controls how much detail the encoder keeps. Lower settings give smaller files but show blocky artifacts in fine textures such as fabric weave, hair and small print on packaging. The step from 85 to 100 is hard to see on a product page, but it adds a lot of file size.

Expect the JPG to be larger than the HEIC original at the same visual quality. That is normal, because HEIC compresses more efficiently, which is the whole reason Apple uses it. iPhone photos are also large in pixels: a standard 12 megapixel photo is 4032 x 3024, and recent models shoot at 24 or 48 megapixels. A product page rarely needs that much, so run the results through the image resizer before uploading.

PNG output is lossless and keeps every pixel of the decoded photo, but a photo saved as PNG is usually several times larger than the same photo as JPG. Use PNG as an editing copy, not as the file you upload.

HEIC vs JPG vs PNG

Tips for store and marketplace photos

• Shopify lists HEIC among accepted upload types, but converting first gives you control over quality and size. Shopify's help center says a 2048 x 2048 px square usually displays best for product images, and files must be under 20 MB.
• Etsy accepts .heic too, recommends listing photos at least 2000 pixels in width and height, and warns that files over 1 MB may not finish uploading on a slow connection. A JPG at quality 80 is usually the easier file to upload.
• Amazon accepts JPEG, TIFF, PNG and GIF, with JPEG preferred. HEIC is not on the list, so convert before you upload.
• Convert a whole shoot with the same settings so colors and sharpness match across the product gallery.

If your product photos come from a supplier's Shopify or WooCommerce store rather than your own camera, the AM Jarvis Product Importer copies the products with all their images, variants and prices, so there is nothing to convert by hand. The guide to adding products to Shopify covers where the images go once they are ready.

Other ways to convert HEIC on Windows, Mac and iPhone

This page works on any device with a modern browser and needs no install. If you prefer built-in tools, these work as of September 2026:

• Windows 11 and 10: Windows does not open HEIC out of the box. Install the free HEIF Image Extensions and the HEVC Video Extensions (about $0.99 in most regions) from the Microsoft Store, then open the photo in the Photos app and use Save as to pick JPG. One photo at a time.
• Mac: open the photo in Preview, choose File > Export and pick JPEG. In the Photos app, select photos and use File > Export with JPEG as the kind, which handles batches.
• iPhone: set Settings > Camera > Formats to Most Compatible for future photos, or set Transfer to Mac or PC to Automatic so copies made over USB arrive as JPG. For photos you already took, open this page in Safari and convert them here.

A worked example: a product shoot for Etsy

You shoot 36 photos of a ceramic mug on an iPhone. Each HEIC is 4032 x 3024 pixels and around 2 to 3 MB. Drop all 36 files here, choose JPG at quality 80, and let the batch run; at a few seconds per photo it takes one to two minutes on a laptop. Each row shows the new size and how much it changed. Then send the JPGs through the image resizer with the Etsy 2000 x 2000 preset so the files land comfortably under Etsy's 1 MB guidance, and upload.

Who uses this converter

• Etsy, eBay and Amazon sellers who photograph products on an iPhone and upload from a Windows PC.
• Shopify merchants who want control over quality and file size before uploading.
• Office and school users whose forms, portals or Word documents reject HEIC.
• Anyone sharing photos publicly who wants the GPS location stripped first.

Troubleshooting

• "Could not decode this HEIC file". The file may be damaged, a HEIF variant the decoder cannot read, or not a full photo (for example a thumbnail exported by another app). Try exporting it again from Photos, or AirDrop it to a Mac and export from Preview.
• The page slows down on a phone. Phones have less memory for large photos. Convert 10 to 20 at a time instead of hundreds.
• Some files are already JPG. AirDrop, email and cloud downloads sometimes convert automatically. The converter accepts JPG, PNG and WebP too, so mixed batches work.
• Colors look slightly less vivid. iPhones capture in a wide color space (Display P3). Browsers save in standard sRGB, so very saturated colors can shift a little. For most product photos the difference is hard to see.
• Batch limit. You can add up to 300 files per batch. Clear the list and start another for more.

Privacy: your photos stay on your device

The converter runs entirely in your browser. Your photos are decoded and saved as JPG by your own device, and no file is uploaded to a server, so it is safe to use for unreleased products, documents or personal pictures.

iPhone photos carry EXIF metadata: the phone model, the date and time and, when Location Services is on for the camera, the GPS coordinates where the photo was taken. The converted file does not carry that metadata over, including the location. That is useful when you photograph products at home and post them publicly.