AM Picking a niche is the decision that shapes everything after it. Pick one with no demand and the site never gets traffic. Pick one where the whole first page of Google belongs to big brands and it never ranks. Pick one that earns pennies and the traffic does not pay for the work. Most people decide on a hunch and find out which mistake they made six months later.
The Winning Niche Finder is the first step of AM Jarvis Niche Research. You type a broad category, or ask for ideas, and it gives you 20 to 40 niches for the kind of site you want to build. Each one is scored from 0 to 100 on four things you can check: demand, how weak the current Google results are, money and trend. Every part of the score is shown with the reason behind it, and anything that is an estimate is labeled.
How it works
- Start from a category. Type something broad, such as "home improvement" or "dogs", or press Give me ideas and pick from 51 broad starting points.
- Set the market. Choose the country, the language and the type of site: an AdSense content site, an affiliate site, an ecommerce store or a service business.
- Pick Quick or Full. Quick checks up to 25 niches, Full checks up to 40 in more depth.
- Let it run. The finder works in the background with a progress bar. You can leave the page, and an interrupted run resumes where it stopped.
- Read and choose. Sort and filter the table, open any niche to see its score breakdown, export the list, and press Plan this site on the one you want.
Where the niche ideas come from
The finder combines two sources. Your own AI key proposes niches inside your category that suit your site type. Google autocomplete expands your category into the real phrases people type, which brings up niches the AI might not think of. Without an AI key, the ideas come from autocomplete alone, which still works but gives a rougher list.
Each niche gets a few head keywords, the main searches a site in that niche would target. Those are what the finder checks against Google.
How each niche is scored
| Part | Weight | What it measures |
|---|---|---|
| Demand | 30% | How much people search for the niche |
| Competition | 35% | How weak the Google top 10 is for its head keywords |
| Money | 25% | How well the niche is likely to earn for your site type |
| Trend | 10% | Whether searches are growing, stable or declining over two years |
A part that could not be checked is left out, never guessed, and the other parts are scaled back to 100. The breakdown shows which parts were used. A score of 70 or more is marked Strong, 55 to 69 Worth a look, and below that Weak.
Demand
When Google Ads data is available, demand is the total average monthly Google searches for the niche's head keywords, on a log scale: 100 searches a month scores 25, 1,000 scores 50, 10,000 scores 75 and 100,000 scores 100. When it is not, demand is rated by how many different suggestions Google autocomplete gives for the niche, which is a popularity signal, not a search volume. Each row says which method it used.
Competition: how beatable the first page is
Competition carries the most weight, because it decides whether a new site can rank at all. For 2 head keywords per niche (3 on Full), the finder reads Google's top 10 and counts the signs of a weak first page:
- Forum and community pages, such as Reddit or Quora threads, ranking for the search.
- Results dated more than 2 years ago.
- Few big brands in the results.
- Titles that do not contain every word of the keyword, which means nobody wrote a page for that exact search.
The more of these it finds, the higher the competition score, because a higher score here means an easier first page. Google results from the last 7 days are shared and reused, so a niche someone checked recently costs nothing to check again.
Money
Money is judged differently for each site type, because an AdSense site and a store earn in different ways:
| Site type | What counts toward money |
|---|---|
| AdSense content site | 60% the AdSense RPM estimate for the niche, 40% advertiser cost per click |
| Affiliate site | 20% RPM estimate, 35% cost per click, 45% buyer signals (store pages and shopping results in Google) |
| Ecommerce store | 45% cost per click, 55% buyer signals |
| Service business | 30% RPM estimate, 70% cost per click |
Cost per click comes from Google Ads bids when that data is available. A high cost per click means advertisers pay well for these visitors, which is a good sign for any site type.
Trend
Trend uses 24 months of Google Ads search data to mark a niche as growing, stable or declining. When Google Ads data is not available, trend shows "not checked" and is left out of the score.
AdSense RPM estimates by niche group
RPM is what AdSense pays per 1,000 pageviews. Nobody outside Google has exact figures, so the finder uses a rough, documented estimate compiled from public AdSense publisher surveys. It sorts each niche into a group and the country into a tier:
| Niche group | Tier 1 countries | Tier 2 countries | Tier 3 countries |
|---|---|---|---|
| A: finance, insurance, legal, real estate, business, software | $20 to $45 | $8 to $20 | $1 to $5 |
| B: health, home and DIY, cars, education, travel, marketing, tech | $10 to $25 | $4 to $10 | $0.50 to $3 |
| C: food, pets, parenting, beauty, fashion, fitness, outdoors, gardening, crafts, sports | $5 to $15 | $2 to $6 | $0.30 to $2 |
| D: gaming, entertainment | $2 to $8 | $1 to $3 | $0.10 to $1 |
Tier 1 is the United States, United Kingdom, Canada, Australia, Ireland, New Zealand, Germany and the Netherlands. Tier 2 is France, Spain, Italy, Japan, the United Arab Emirates and Saudi Arabia. Tier 3 is India, Pakistan, Brazil, Mexico, Turkey and South Africa. These are estimates. Your real RPM depends on your traffic mix, your ad layout and the season.
Easy Win badges
Each niche also shows an Easy Win badge for its best head keyword. It uses the same Google results the finder already fetched, so it is free: forum and community pages count up to 32 points, results older than 2 years up to 20, few big brands up to 20, and titles that miss words of the keyword up to 28. A score of 60 or more is an easy win, 40 to 59 is possible, and under 40 is hard. The same badges appear later on every page of your site plan.
What it costs
Google autocomplete is free. Each live Google search for competition costs 1 credit, and only when Google returns results. Searches reused from the last 7 days are free, and a search that returns nothing costs nothing. Each run has a hard cap: 40 searches on Quick and 60 on Full, and never more than the credits you have left. If a run reaches its cap before every niche is checked, the unchecked niches show "not checked yet" and a Check more button continues in a new run. Credits come with every plan each month, and the pricing page shows how many.
Reading the results
Results appear in a table you can sort by score or by any part. Filter by a minimum score (40, 55 or 70), by money level, by a word in the niche, or to easy wins only. Each row shows the niche, whether the idea came from your AI or from Google autocomplete, its head keywords, the score with a bar for each part, and the facts behind every part: what the Google top 10 looked like, the money signals and the trend, each with its source and date. Export the whole list as CSV to compare it with your own notes.
Worked example: one score
The figures here are illustrative, not a real result. A niche gets a demand of 60, a competition score of 72 and a money score of 55, and trend was not checked. Trend is left out, so the other weights (30, 35 and 25) are scaled to 100: 18 plus 25.2 plus 13.75 is 56.95, divided by 0.9 is about 63. The niche is marked Worth a look. The high competition score is the reason: its first page is full of old forum threads, which a well built site can beat.
From a niche to a site plan
When you find the niche, press Plan this site. It opens a new Niche Research site plan with the niche, a suggested one-line purpose, your site type and your country already filled in. From there the plan follows the usual steps: page patterns, real Google searches, a relevance check against your purpose, People Also Ask questions, SERP groups and one owner per keyword. When the map is ready, the AI Site Builder builds the site from it.
What it does not do
- It does not promise that a niche will make money. The score is a way to compare niches with evidence, not a forecast.
- It does not show search volume unless Google Ads data is available. Without it, demand is an autocomplete signal and is labeled that way.
- RPM figures are published estimates, not your future earnings.
- It does not use backlink data. Competition is judged from what the first page looks like.
- AI niche ideas can be too broad or too narrow. Read the head keywords before you trust a score.
Free tools that help
Once you have a niche, check what the first page looks like for yourself with the free SERP checker, find a name with the domain name generator, and check the domain with the WHOIS lookup. For the method behind it, read how to find a niche and niche keyword research. If you plan to sell physical products instead of building a content site, the Dropshipping Suite and Etsy research look at products rather than search results.