AM Searching your own keyword in Google tells you less than you think about where you rank. The results you see depend on your location, your device and your language settings, and Google remembers which sites you visit. This keyword rank checker runs the search from a neutral position instead: you pick the country, and a city if you need local results, and it reads the live desktop results down to position 100.
Enter a domain and up to 5 keywords per check. For each keyword you get the position of the highest ranking page from that domain and the URL that ranks, or "not in top 100". You can run 5 free checks per day without an account.
How to check your keyword rankings
- Enter your domain, for example yourstore.com, without https:// or a page path.
- Add up to 5 keywords, written the way a buyer would type them. Singular and plural versions, such as "linen apron" and "linen aprons", can rank differently, so test both if both matter to you.
- Choose the country your customers search from. For a local business, also add the city, written as City, Region, Country (for example Austin, Texas, United States).
- Run the check. Each keyword returns a position and the ranking URL, or "not in top 100". If Google shows a map pack and your business is in it, you see that spot on its own line.
- Write the results down with the date. One check is a snapshot, and the useful signal is how positions move over weeks, not what they are on one afternoon.
How to read the results
The position counts organic results in order. Ads, map packs, People Also Ask boxes and other blocks can push position 3 far down the screen, so a good number does not always mean a visible result. Look at the live page for your most important keywords to see what sits above you; the SERP checker shows the top 10 and the features on the page.
| Result | What it means | What to do next |
|---|---|---|
| 1 to 3 | Top of page one, where most clicks go | Keep the page current and improve the title so more searchers click |
| 4 to 10 | Page one, below the top results | Compare your page with the top three and fill the gaps in content |
| 11 to 20 | Page two, close to page one | Often the fastest wins: add internal links and improve the content |
| 21 to 100 | Google sees some relevance, but other pages match better | Check the page targets this keyword directly, or build one that does |
| Not in top 100 | No page on the domain ranks for this search | Check the page is indexed, then check the keyword is on it at all |
| Unexpected URL | A different page ranks than the one you meant | Decide which page should rank and point the other one to it |
Why rankings differ by location, device and person
Location
Google tailors results to the country and often the city of the searcher. A store selling in the US and the UK can rank fourth in one country and nowhere in the other for the same phrase. Searches with local intent, such as "tailor" or "furniture store near me", change from one city to the next. Add a city to see the results for that area. The map pack spot is reported apart from the organic position, matched by the website on the listing, or by the business name when the listing has no website (the result says which).
Device
This checker reads desktop results. Google orders mobile and desktop results separately, and mobile results often have more features stacked above the organic list, so a page can rank 6th on desktop and 9th on mobile on the same day. Treat the desktop position as a close guide for mobile, not an exact match.
Personalization
Google has said personalization plays only a very limited role in its web results, and that most of the difference people notice comes from location and language. Your own searches can still skew what you see, because you click your own site often. That is the main reason to check from a neutral setup rather than your browser.
Search Console average position
Google Search Console reports an average position across every search, location and device in the date range. A page that shows 3rd in one country and 40th in another averages somewhere in between, so Search Console and a live check rarely match. Both are right; they measure different things.
What to do after you check
Improve the page that ranks
Search the keyword and read the top three results. Note what they cover that your page does not: sizes, materials, comparisons, prices, answers to common questions. Add what a buyer needs, not filler. Make sure the keyword appears in the title tag and the H1 in natural form, then run the page through the website SEO checker to catch technical problems such as a noindex tag or a wrong canonical. If the title and snippet look weak, the meta description generator gives you drafts to edit.
Add internal links
Internal links tell Google which pages you consider important and help it find them. Link to the ranking page from your home page, related collections and relevant blog posts, using anchor text that describes the page. This is often the quickest change for pages stuck on page two.
Fix the wrong page ranking
If a blog post ranks where you want a collection to rank, or two similar pages trade places week to week, pick one page for the keyword. Link from the weaker page to the stronger one, adjust titles so each page targets a distinct phrase, or merge them with a 301 redirect. The Shopify SEO keywords guide covers mapping one keyword to one page.
Tip: Rankings move a little every day. Judge a change you made by the trend over two to four weeks, not by the next morning's check.
From one-off checks to daily tracking
Five checks a day is enough to spot check a handful of keywords or look at a competitor. It is not enough to see trends, because you need the same keywords checked every day to know whether an update, a content change or a new competitor moved you. AM Jarvis Rank Tracker does that: it tracks your keywords' Google positions on a schedule by country or city, keeps position history to the top 100, compares you with competitors and alerts you when a keyword drops. It is included in the paid plans on the pricing page.