AM A product description has to answer the questions a shopper would ask in a store: what is it, is it right for me, and what exactly am I getting. This generator turns your notes into that structure: a short opening paragraph, benefit bullets, and a specs block. You get a solid first draft in seconds, and you spend your time on the part only you can do, which is checking it against the real product.
It is free and needs no account. Your inputs are remembered in this browser, so you can come back and adjust.
How to write a product description with this generator
- Enter the product name, as you would title it in your store.
- List the key features, one per line. Facts work better than adjectives: "double-wall steel, keeps drinks cold 24 hours" beats "amazing insulation".
- Add specs, one per line, ideally as "Label: value": capacity, dimensions, weight, materials, care instructions, what is in the box.
- Describe the target customer, such as "commuters who bike to work" or "new parents".
- Pick a tone: friendly, premium, technical or playful.
- Pick a length: short (2-sentence opening and 3 bullets), medium (3 sentences and 5 bullets) or long (4 sentences, 7 bullets and an extra line).
- Generate, read the preview and word count, then switch between the HTML and plain text tabs and copy the one you need. Click Regenerate for a different version.
What you get
| Section | What it does | What to check |
|---|---|---|
| Opening paragraph | Says what the product is and who it is for. | That it names the real use case and does not overpromise. |
| Benefit bullets | Turns each feature into what it means for the customer. | That every benefit follows from a feature you entered. |
| Specs block | Lists measurable details in a scannable format. | Every number, against the product or supplier sheet. |
A worked example
Input: "Insulated Steel Water Bottle, 24 oz" for "commuters who bike to work", friendly tone, medium length, with features "Double-wall steel, keeps drinks cold 24 hours", "Leakproof lid with carry loop", "Fits most bike bottle cages", "Powder-coated finish that resists scratches" and "Dishwasher-safe lid", plus specs for capacity, material, height, weight and care.
The output opens with a sentence naming the bottle and who it is for and a highlights sentence, then bullets such as "Leakproof lid with carry loop: so you can toss it in a bag without worrying about spills" and "Dishwasher-safe lid: so cleanup takes seconds", and a Details list with Capacity: 24 oz (710 ml), Material: 18/8 stainless steel and so on. Your edit: confirm the 24-hour claim with the supplier's test data, and add the one question customers ask most, "Does it fit a standard cup holder?"
What a product description should include
- What it is and who it is for, in the first two lines, because most shoppers scan.
- Benefits tied to features: not "premium steel" but what steel means for the buyer.
- Exact specs: sizes, materials, capacity, compatibility, care, what is in the box.
- Answers to real questions from your inbox and reviews: sizing, fit, delivery, returns.
- Proof, where you have it: test results, certifications, warranty.
Picking a tone
- Friendly: plain, warm language for everyday products and gifts.
- Premium: restrained, detail-focused copy for higher-priced goods, with materials and craft up front.
- Technical: specs and performance first, for tools, electronics and parts where buyers compare numbers. The specs block is titled Specifications.
- Playful: lighter copy for novelty items, pet products and brands with a casual voice.
HTML or plain text: where each goes
Shopify and WooCommerce product descriptions accept HTML, so the HTML output keeps paragraphs, bullet lists and headings intact. In Shopify, open the product, click the Show HTML button (the <> icon) in the description editor, and paste. In WooCommerce, paste into the Text tab of the product editor.
Etsy listing descriptions are plain text, so use the plain text output, which keeps line breaks and uses simple dashes for bullets. On Amazon, the benefit bullets belong in the separate bullet point fields and the opening paragraph in the product description, so use the plain text output and paste each part where it belongs. Amazon's category style guides set their own rules, so check yours.
How it works
When our AI writer is available, it drafts the description from your inputs; otherwise a built-in writer uses templates for each tone and matches your features against common benefit patterns (insulation, leakproof, lightweight, dishwasher safe, handmade and many more), adding a benefit only when your feature text mentions it. Either way it uses only the features and specs you provide and keeps numbers exactly as entered. It has not seen your product, so it can only be as accurate as your inputs.
Editing the generated copy
- Check every fact. Compare dimensions, materials and counts with the product itself.
- Cut anything generic. If a sentence could describe any product in the category, replace it with a detail only yours has.
- Add what customers ask. Your support inbox and reviews show the real questions.
- Read it aloud. If it sounds like an ad, tone it down.
Warning: Do not publish claims you cannot back up. Health benefits, "eco-friendly", "Made in USA", "waterproof" and "antibacterial" all have legal or marketplace meaning. In the US, the FTC expects claims to be substantiated, "Made in USA" means all or virtually all of the product is made in the US, and germ-killing claims are regulated as pesticide claims. Amazon, Etsy and Google Merchant Center can remove listings with unsupported claims.
Avoid duplicate manufacturer descriptions
If you resell a product, the supplier's description is probably on hundreds of other stores. Search engines usually show one version of duplicate text, which tends to be the bigger or older site, so a copied description gives your page little reason to rank. Rewriting it around your customer, with your own photos and answers to real questions, gives Google something unique to index. Thin or copied descriptions also show up as a data quality issue in Merchant Center, which the GMC Scanner and Fixer flags.
If you import products in bulk, the AM Jarvis Product Importer lets you edit and AI-rewrite titles and descriptions before a product reaches your store. The guide to adding products to Shopify covers the full process.
Who uses this generator
- Shopify and WooCommerce sellers replacing supplier copy on imported products.
- Etsy and handmade sellers who know the product inside out but hate writing about it.
- Amazon sellers drafting bullets and a description before trimming to the category style guide.
- Freelance copywriters and agencies producing a consistent first draft for large catalogs.
Troubleshooting
- Fewer bullets than expected. You entered fewer features than the length asks for. Add features, or choose a shorter length.
- Bullets without a benefit. The feature text did not match a known benefit pattern. Add a detail ("keeps drinks cold 24 hours") or write the benefit yourself.
- Specs without labels. Write each spec as "Label: value" so it shows as a labeled line.
Best practices and common mistakes
- Lead with the use, not the brand story. Shoppers scan the first two lines before they decide to read on.
- Keep specs in the specs block. Burying the size in a paragraph makes shoppers hunt for it.
- Match the title. The product title guide covers naming, and the meta description generator writes the search snippet for the same page.
- Do not paste one description across variants. If variants differ in size or material, say so.
- Do not stuff keywords. Use the main keyword naturally once or twice.